A talented group of professionals whose expertise helps to turn your intellectual property into a valuable income stream

The forces of competition are relentless, and markets are subject to rapid change and development. A policy of effective and comprehensive protection of intellectual property, combined with strategic implementation of branding and marketing initiatives across a wide range of media and channels, are the best counter to such competition and change.  

IP ImPetus distinguishes itself as a unique body of intellectual property experts, branding strategists, management consultants, creative directors, and corporate communications specialists, all selected from top international firms and professional consultancies for their experience and ability to synthesize intellectual property, branding, marketing, and regulatory knowledge to develop and implement solutions that help businesses exploit their intellectual property potential to the maximum.

This specialist team is dedicated to developing realistic and practical solutions for clients' intellectual property and branding concerns, and advising them on all aspects of intellectual property and corporate branding, from creation, exploitation and enforcement of intellectual property rights, to the intellectual property aspects of major corporate transactions such as licensing and franchising.