"A rose by any other name would smell as sweet." Shakespeare
Shakespeare was wrong. A rose by any other name would not be a rose.
A strong
brand identity differentiates your
business from the competition, creates a
memorable link between you and your
potential clients, and inspires confidence
in the minds of customers.
But brand
identity isn’t developed overnight - it
requires
PLANNING, TIME and INVESTMENT.
IP ImPetus' approach to branding begins with a careful analysis of your organization's mission, goals, and priorities, with the purpose of identifying
core brand values and positioning statements to be used throughout all your marketing communications. Our branding consultants
will then help you develop an effective, specifically targeted brand strategy that emphasizes clarity of message and consistency of presentation to ensure brand integrity and consistency across multiple media.
